ATOPE is a one-stop-shop mobile marketing provider. The company is a fully owned subsidiary of the Ouvi Group, and its goal is to dimystify the mobile marketing ecosystem making it easy for global brands to advertize their products using this relatively new media. The company is operating out of Brazil and has during its first year of operations already provided mobile marketing solutions for companies like: Petrobras, Nestle, C&A, Nokia and Serasa Experian.
ATOPE believes that except for advertizing products and services, the mobile media can be very effective in spreading messages and raising funds for NGOs. With this in mind the company launched its operations providing mobile support to one of the most recognized NGOs in Brazil, SOS Mata Atlantica, which focus is solulely on nature and environmental matters. Brazil is one of the countries in the world that can make the biggest difference when it comes to global warming. In this regard ATOPE suggested making use of a very simple tool, the SMS, to spread environmental tips to remind people how they can contribute, often requiring only slightly adaptions in their daily routines.