Little World Gifts combines consumer facing virtual gift stores with a digital gift platform enabling brands to deliver high quality, interactive, 3D and location sensitive virtual merchandise on next generation mobile devices. It is a unique, game-changing service and platform with significant interest and enormous global market potential being the first to market. The company has brand partnerships in place with a global charity, national museums and other household name brands and attractions. (Announcements soon).
Little World Gifts will be the virtual merchandise platform on mobile; creating great experiences for users and a profitable platform for brands.
Little World Gifts offers an exciting opportunity in the dynamic virtual goods space (a market worth $3bn in 2010). Little World Gifts’ first mobile app has received considerable press interest (Macworld, Techcrunch), great user feedback and has already been featured by Apple’s iTunes App Store.
The Problem: Brands understand the importance of both merchandising and mobile marketing. Merchandising offers not only great marketing but significant revenues. Customers love merchandise, a T-shirt at a rock concert or a designer handbag; people promote the brands they love. Whilst there has been an explosion in virtual goods online, brands are not yet exploiting this space. We believe mobile virtual gifts are the perfect way to market and monetize brands but that due to their technical and quality limitations, current virtual gift platforms are not where brands want to be.
The Solution: Little World Gifts offers a virtual merchandising and mobile marketing platform to brands and mobile virtual gift stores to consumers. It is an application for next generation mobile which delivers:
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- A gift store in your pocket (enabling brands to generate revenue from virtual merchandise)
- Highest quality 3D interactive platform (delivering valuable interactive 3D content)
- Location sensitivity (delivering relevance to users and context to brands)
- Peer to peer 'social' gifting (personal recommendations are worth their weight in gold)
- Customer insight and analytics (ensuring brands can measure performance)
Revenue Model: Little World Gifts earns a “cost per download” from brands on free gifts and a revenue share on paid gifts. Brands partnerships ensure the Little World Gifts service attracts its initial customer base rapidly. The viral effects of the platform will then generate exponential growth. Branded content is delivered along side ‘own brand’ gifts ensuring there’s a gift for every occasion and providing an equally strong revenue stream to the business.
Experienced Team: Little World Gifts is delivered by an experienced team. Founders Katie Lips and Paul Stringer previously founded SMS archiving solution Treasuremytext.com, an award winning service with 50,000+ users & 5m archived SMS. Volker Hirsch (Advisor) is a senior telecoms, media and licensing executive with 12+ years exposure at the forefront of technology and entertainment.