match2blue is a German-American mobile technology company that specializes in mobile business community and relationship management.
match2blue offers a holistic portfolio of mobile solutions and community-enabling applications that are highly customizable to the requirements of businesses that strive to connect and engage with their employees and/or customers in real time. Our technology is available on smart phones (including iPhone, BlackBerry, Android, etc.) and 400 other phones.
The heart of match2blue is an engine capable of matching millions of profiles and processing millions of simultaneous events. Any relationship an organization/brand or community has can be managed and put into perspective through the match2blue technology. This core feature is used to define customized information to organizations, companies and communities to strengthen their connections with and observations of their peers.
The location based social networking features of match2blue solutions enable users to match and meet interest and location based (incl. instant messaging). In addition, match2blue solutions support targeted messaging and targeted location based advertising/ couponing.
The match2blue software architecture is based on the general idea to compare “entities” (i.e., persons, locations, or just pieces of information such as messages or coupons) based on user generated and thus flexible rules. Such a rule is called “intention” in the m2b model and can be understood as semi-formal description of an information request.
Different from a unique inquiry to a data base or search engine an intention is a general expression of interest that is specified by the user once and that is processed continuously and event driven until the intention is changed or deleted. Based on this, a user receives real-time and location based “recommendations” from the system on other entities that match his individual intentions, i.e., that may be of interest to him. The quality of matching is increased additionally as match2blue turns away from a key word based matching to a content based matching. Instead of matching key words, match2blue uses a sophisticated algorithm to compare the “similarity” of information content wise. This way, an intention can be formulated in the individual wording of the user and the quality of executing the intentions is game changing.
We provide our business customers with relevant data and analyses from their social network and analyze communication patterns, identify opinion leaders, critical members and supporters. Through smartphone applications companies can provide their customers with interesting and relevant content and build up their own community. Thus applications powered by match2blue are a very strong communication tool and a customized mobile social network.
match2blue earns money from set-up and license fees and from a revenue share on download and advertizing income of our customers.