Playfon

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basics

Organization name Playfon
Organization URL http://www.corp.playfon.ru/
Legal name Playfon, Ltd
Headquarters 68/70 Vyatskaya str.,
Moscow,
127055, Russian Federation
Phone number +7(495)2236556

people

Deputy Sales director Olga Matsera
Employees 80

details

Type of entity Privately held company
Founding date October, 03
Market presence Africa, Europe, Estonia, Germany, Kazakhstan, Kyrgyzstan, Lithuania, Russian Federation, South Africa, Sweden, Ukraine, United Kingdom of Great Britain

ecosystem

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Playfon is the leading international provider of wireless entertainment. Operating in RUSSIA, CIS, UK, Germany, Sweden, Baltic States the company offers the best entertainment content based on original and licensed properties from the world's leading brands.

Playfon assumes the development and support of the innovative entertainment services, licensing and product adaptation such as PlayNowTM, Fun&Downloads and Nokia.mobi for the senior telecommunication teams, including Sony Ericsson, Nokia and Fly. Playfon is currently negotiating further deals with the other key representatives on Telecom’s market in order to bring the best localized content direct to the consumer.

Mainly focused on the mobile games, Playfon has aggregated the largest collection of the mobile games in CIS through the existing deals with the leading games manufacturers such are Electronic Arts, Gameloft, Glu Mobile, THQ and others. The constant flow of new games from the best world developers and publishers allows Playfon to retain the top position in the wireless applications market.

Playfon collaborates with the largest international and regional music brands, including Digital Access (Sony BMG Music Entertainment, WEA International), S.B.A./Gala Records, 1 Music Publishing, CD Land and others. For more detailed information about our partners check out Partners.

Moreover, Playfon offers to all the admirers of the multimedia wireless content a wide portfolio of themes, videos and pictures on different topics. 

Playfon's portfolio includes:

- more than 5000 games from the leading developers;
  - more than 8000 ringtones (mono and polyphonic ringtones; realtones);
  - more than 5000 logos, wallpapers and themes;
  - more than hunderd of videotones;
  - several hundreds of videos and SMS-jokes

Playfon’s products and services are available on three web-sites: 

Playfon.ru (realtones, ringtones, video, wallpapers and slideshows)
  JavaGames.ru (Java-games portal)
  HotFon.ru (erotic content) 

In December 2004 Playfon developed PLAYcash technology which makes ordering and delivering wireless content very simple. For more detailed information go to Projects.

The consumer experience is an absolute priority for Playfon. Therefore, the company will continue to extend the partnership with the all high caliber brands. 

Playfon has built the largest network of wireless dealers in CIS. Playfon’s affiliate program unites more than 5000 partners worldwide. Playfon’s program Business to Mobile presents a business model where everybody prospers and provides the unique experience of multimedia entertainment for the end-customers.

Currently, Playfon services are available to more than 400 million subscribers of leading world carriers (Vodafone, Orange, O2, T-MOBILE, TRE, MTS, BeeLine, Megafon, UMS GSM, KyivStar, Bite, EMT). To implement quick and safe delivery of mobile content to subscribers Playfon uses the IBM platform as the base of its IT-infrastructure.

The company employs over 100 people working in Russia, Ukraine and Sweden. Most of the Playfon’s staff is involved in the development and introduction of new services. It enables Playfon to keep the lead position in the mobile entertainment field.

Playfon is listed among 100 largest Russian IT-companies.

Our pitch:

Best partner in Mobile entertainment services provision

What we are looking for:

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Playfon stream: