Qustodian is a media-rich engagement marketing service that enables advertisers to establish conversations with mobile phone users who are subscribed to the service (members).
Conversations are based on multiple screens for information provision and two-way dialogue, and engaging mini-applications that allow the messages to be delivered contextually in a non-intrusive, fun way.
Qustodian ensures messages delivered are relevant and beneficial to individual members. To do that it requires members to fill out their electronic profile of interests and consumer habits (we call it the Yoad). The Yoad remains confidential and under the member's control. The Yoad is valuable and Qustodian provides the means for members to share its' value.
Qustodian is currently in private beta phase and expect to launch in Q1 2010. If you would like to take part in our private test, please request it at pioneers@qustodian.co.uk